
Want to Drive Innovation?
Let’s #ReinventTheWheel.
One critical problem to solve. Twenty-four straight hours to solve it. Are you in?We’re looking for college students, data scientists and developers at all experience levels to help revolutionize the automotive aftermarket industry!
November 11-12, 2022 | ATD Headquarters | 12200 Herbert Wayne Ct., Ste 150 | Huntersville, NC
Thank you for your interest in the 2022 Reinvent the Wheel 2.0 Hackathon. Registration is now closed. Please feel free to contact us if you have any further questions.
FOR MORE INFORMATION ON COVID-19: VIEW THE CDC WEBSITE

The Challenge
Join us for a 24-hour Hackathon where teams will compete to build revolutionary solutions for a difficult sustainability problem.
24
HOURS TO COMPLETE THE CHALLENGE
5
NO MORE THAN PARTICIPANTS PER TEAM
As a part of your team, you’ll deliver an actionable solution that will show how data science can improve sustainability in the automotive supply chain and help reduce CO2 emissions through better logistics.
ABOUT THE EVENT
When the first #ReinventTheWheel event was hosted by American Tire Distributors (ATD) back in 2019, we knew we had something special.
As an industry leader for over 80 years, ATD is continuing its mission of disrupting business as usual in the automotive industry, using advanced analytics.
This year Torqata is proud to take the reins as host of this groundbreaking event, in partnership with ATD and it's Data Management Office.
Founded in 2020, Torqata is a data and analytics connector for the auto aftermarket. We’re a team of automotive experts, technologists and entrepreneurs who live and breathe data for the auto industry, and we’re thrilled to lead the charge in bringing together the next batch of innovators and change makers!
Check out the 2019 Data Hackathon Recap
Our
Sponsors
Thank you to this year's sponsors for taking the time and energy to invest in our vision and in our event!
Your sponsorship is integral to our ability to serve our community and to improve the quality of life for all.













CAREERS
You and your team will have access to tire and data science experts throughout the competition. You’ll also face mini-challenges throughout the event to gain power-ups and extra support in boosting your chances of winning, such as:
Support from a Data Scientist
Pre-presentation consultation
Power-up package to recharge
Giveaways & more!
At the 24-hour mark, you’ll give our judges a model of your solution, along with a 5–10 page “pitch” of why your solution should win. A snazzy PowerPoint presentation should do!
Solutions will be judged according to the following criteria:
Quality and accuracy of the model presented
Clarity of storytelling
Quality of the visualization/pitch deck
Prizes for This Years Data Hackathon!
First place team= $3000 cash | Second place team= $1500 cash | Third place team = $500 cash
Other exciting prizes will be given throughout the event!
